New Franklin Chamber Website Selected for Innovative Excellence Award
The annual ICEA Excellence Awards recognize innovative projects that promote local chambers and serve their members.
“We have received such positive feedback about our website from our members and the community. It was an honor to have the ICEA judges recognize how this website serves our chamber and community,” said Rosie Chambers, Executive Director of the Franklin Chamber of Commerce.
The new website, launched in January, features:
- A beautiful design that includes dynamic images of the business community and the city’s quality of life.
- Lots of informative content about the benefits of belonging to the Chamber, doing business in the area and living in Franklin.
- Easy and fast navigation, especially on mobile devices.
- A first-ever Community and Chamber Calendar where visitors can find and sign up for events, download reminders to their personal calendars and filter views based on their preferences.
- An expanded and descriptive Member Directory where members can share descriptions of their products or services, provide digital networking links and feature a company video.
- A Chamber member portal where members can sign into their account to register for events, pay an invoice and update their contact information.
The new website initiative included Franklin Chamber of Commerce staff, board leadership and members.
Clever Dogs Media, a Franklin and Indianapolis-based digital marketing company, managed the project that focused on audience needs, messaging, technical specifications and design. They also partnered with Maleta Schmidt of Crescent Creative on the branding and presentation.
“The great content and easy navigation make this website an excellent asset for local businesses and the community. The Franklin Chamber team knew what they wanted and kept their focus on the user experience,” said Clever Dogs Media Partners Jeff Owen and Sean Miller.
The Indiana Chamber Executives Association (ICEA), the state’s leading organization for the professional development of chamber staff leaders, began recognizing excellence in 2002 to highlight the work Chambers do in their communities. The organization works with nearly 100 chambers of commerce throughout the state representing well over 45,000 businesses.
To be eligible for an innovation in excellence award, nominations must target a new initiative for the organization. Finalists are reviewed by a panel of professional peers leading chambers outside of Indiana.