Franklin Chamber Launches Support and Marketing Campaign for Businesses Impacted by U.S. 31 Construction
Ongoing improvements to U.S. Highway 31 have significantly impacted traffic patterns and businesses along the corridor. According to location analytics from placer.ai, traffic decreased by approximately 8 percent during the past year while construction was underway.
In response, the Franklin Chamber of Commerce has launched a comprehensive information and marketing campaign designed to support businesses affected by the U.S. 31 road improvement project, while also keeping residents and visitors informed and engaged.
“When traffic slows, commerce slows and that ripple effect impacts all of Franklin,” said Rosie Chambers President/CEO of the Franklin Chamber of Commerce. “Our goal is to help businesses stay visible, accessible and supported during construction, while reminding the community to brave the barrels and keep Franklin businesses open and thriving.”
The Chamber’s planned initiatives include:
- Facilitating a business meeting with impacted business owners and managers alongside City leaders
- Development and distribution of clear and easy to understand information brochures for customers and visitors
- Branded stickers and window clings for participating businesses
- Supplemental signage to support awareness and access
- A dedicated business support page on the Chamber’s website
- Advertising and story coverage in local publications
- A coordinated social media awareness and engagement campaign
- A media toolkit to help businesses promote themselves during construction
- While the U.S. 31 improvement is an INDOT-led project, the Chamber’s efforts are intended to be supplemental and are being carried out in partnership with City leadership.
“These improvements are important for Franklin’s long-term growth,” Chambers added. “In the meantime, we are focused on ensuring our businesses have the tools and visibility they need to weather the disruption and continue serving our community.”
Businesses who wish to participate in the campaign and attend the informational meeting should contact the Chamber directly. For more information about the campaign, visit franklincoc.org/us31-project or contact the Franklin Chamber of Commerce.