Advertising/Marketing Director

Advertising/Marketing Director

Job Type: Part Time
Job Location: Franklin
Employer: Mutual Savings Bank

The primary purpose of the Advertising/Marketing Director is to plan, organize, and direct the advertising/marketing program.  This position ensures that marketing objectives and plans support the Bank’s overall business goals and objectives, and that all advertising/marketing activities are coordinated between the various departments of the Bank and are in compliance with banking and government regulations.  Advertising/marketing activities may include market share reporting, review of competitors’ fees, and advertising and promotional campaigns.  Chairs the Advertising/Marketing Committee which will meet no less frequently than quarterly and maintains records of the meetings, with minutes of each meeting provided to the Board of Directors.

Qualifications:
•    Bachelor’s degree in public relations or marketing or equivalent work experience.
•    Knowledge of advertising in print, digital and social media sectors.
•    Strong organizational and communication skills, both verbal and written, including presentation skills.
•    Ability to handle multiple tasks and meet deadlines.

Please direct all inquiries and resumes to Pam Spencer, Chief Human Resources Officer, at pam.spencer@mutualsavingsbank.net.